99 Tigers

A Creative Agency

INXS – Beautiful Girl

Posted by Glenn Lazzaro for his series “Adventures in Television”

http://vimeo.com/33724660

1992. National Video Center. NYC.

One day Mark Pellington called and said he wanted to come over and play 2 songs for me that he would be directing Music Videos for. I could choose which one I wanted to edit. I had been working with Mark for a number of years while he was a writer/producer/director at MTV and he had made the transition to full time director by this time. The songs were “Beautiful Girl” by INXS and “Jeremy” by a new band called “Pearl Jam.”

After listening to both songs I decided on “Beautiful Girl.” INXS was huge at the time and I had not heard of Pearl Jam nor did I think they were going to be very popular. (When I was a kid I also though that “The Dave Clark 5” were going to be bigger than “The Beatles”)

The song was written by INXS composer Andrew Farriss about how wonderful having a newborn daughter was. It was basically a love song to parenthood.

Mark was always challenging preconceived notions in popular culture and this Video was not going to be an exception. He intended the music video for “Beautiful Girls” to call attention to the increasing cases of anorexia in young girls. Mark remembers, “Michael Hutchence and his girlfriend at the time, supermodel Helena Christenson, were supportive. (it was) ironic because the video bashed models and the entire culture of dismorphia, female body image etc.”

The footage of the band was shot in London by Nick Evans shooting multiple exposures in camera. The 7 layers were created by back-winding the camera on one roll of film. Mark shot the girls or as he said: “real girls- not models” with Christophe Lanzenberg in NYC.

The edit was very straight-forward. Mark had great footage so very little editorial trickery was needed. Straight-cuts and juxtaposing his iconic footage alongside text got the message across very effectively. We did some layering of footage and also used the Abekas A62 to loop sequences. We also shot some magazine tear sheets under the title camera. The opening 40 seconds of the song has no lyrics and no drums so I used the single-note piano line to create a rhythm. It looks a little out of sync here because I got the video from YouTube but I assure you it was not.

The Video was nominated for a Grammy award.

Mark’s “Jeremy” Music Video won four MTV Video Music Awards in 1993, including Best Video of the Year, Best Group Video, Best Metal/Hard Rock Video and Best Direction. And “The Beatles” are still bigger than “The Dave Clark Five.”

 

 

 

 

 

 

 

 

 

 

 

MTV-Mysterious Man/Randee Gets A Job

Posted by Glenn Lazzaro for his series “Adventures in Television”

http://vimeo.com/32156004

National Video. 1989

In 1989 most MTV producers were trying to out-cut each other using blinding-fast edits. There was one exception. John Payson. John had come to MTV from the Harvard Lampoon so the majority of his work was comedy based. He was less concerned about “being cool” and concentrated more on linear storytelling. (but with a decidedly MTV feel) Between 1987 and 1990 John was responsible for helping make “Randee Of The Redwoods” the face of MTV.

Mysterious Man

When John shot the “Mysterious Man” promo he intended it to be one long 60-second shot. Sadly when we got into the edit we had to put a few cuts in just to bring it in on time. We created the soundtrack in the edit stealing bits of music from classical CDs that John brought in. (in those days no one was worried about licensing music)

He shot the “Mysterious Man” in color but wanted it to have a “noir” feel. We turned it black & white but John felt it needed something else- some strange “Randee” kind of thing. We put some color back into his hair because, as John said, “Not even Film Noir could contain Randee.”

Randee Gets a Job

While working at a gas station Randee has a run-in with a “yuppie.” The most hated stereotype of the 80s and his obvious archenemy. The edit is pretty straightforward with the exception of Randee sucking the car into the gas nozzle. Doing it today it would be simple. Just shoot the car separately against a green screen. But MTV shoot budgets in those days wouldn’t allow that so John shot the car in the gas station. In order to separate the car from the background we cut mattes by feeding the shot into a TV monitor under the title camera. We then traced its outline off the face of the monitor onto a piece of paper with a sharpie. We cut the shape out and put it under the title camera and used it as a matte to separate the car from the background. Using an ADO I shrunk and distorted the car frame-by-frame to get it into the nozzle

Note: The explosion at the end was borrowed from a UK show called “The Secret Life Of Television” that I had lying around the edit suite. In the show they dynamited a stack of televisions just to see what would happen. The explosion found its way into many, many MTV promos over the years.

Bonus. As part of a marketing stunt, Randee became the dark horse candidate for President and John had Artist Peter Max do the campaign poster. I got a signed poster for working on the project. Sadly mine is gone but it looked just like this one.

 

 

 

 

 

 

 

 

 

 

Time Warner Global Image Spot

http://vimeo.com/28405221

Posted by Glenn Lazzaro for his series “Adventures in Television.”

1990, National Video Center, NYC.  Posted by Glenn Lazzaro

Before 1990, a lot of the things we did in the edit suite (animating art under the title camera, warping images, revealing the process, etc.) were primarily for promos and music videos. The commercial advertising world had yet to embrace the “MTV editorial style.” Agencies would borrow ideas occasionally, but they’d never really done a full-blown spot using “edit suite” techniques. This spot changed all that.

I’d worked with director Jon Kane from Optic Nerve on a number of projects prior to this. He always loved to take chances and subvert what was considered the norm.

Together with Steve Stein, Jon had built a stream-of-consciousness audio track combining spoken word, foreign language, and sound effects with music. This gave us the freedom to do anything we wanted.

Since this was a national spot with a big budget, Jon booked 3 open-ended nights so we could take our time and experiment. He also insisted that we have access to any and all equipment at National Video. The spot was going to be built from hundreds of still images from Time Magazine that we would manipulate under the title camera. (There are only 10 seconds of live-action footage in the 60-second spot.) When Jon said he wanted access to everything, he also meant the kitchen. We shot a series of Time Magazine covers through a fruit bowl under the title camera (you can see the actual bowl 13 seconds into the spot). We also ran the audio track through an ancient oscilloscope we borrowed from the video shop, to create the squiggly sound waves throughout the spot.

Placing the art under the title camera, we recorded 3 frames at a time and created animations that we then processed with digital effects and switcher “wipes” to create the spot. Trez Thomas, VP Brand strategy at Bravo, who was freelancing with Optic Nerve at the time, remembers “long nights and the fact that the Quincy Jones edit for ‘Listen Up’ got moved to LA, so all the suites could be used to edit this one piece.”

After all the layering and digital manipulation of the stills, Jon wanted to introduce a “human” element into the finale of the spot. We enlisted whoever was around at 3 AM to hold their hands under the camera as we animated more stills. That included, Jon, Trez, myself, and some of the girls who were stuck in scheduling that night because of us. This was the second time my hands appeared on TV. (See my “It Takes Two” blog post for the first)

The spot aired nationally, and was written about in the business section of the New York Times (see below). It wasn’t long before the advertising world started doing similar style spots to sell their products.


 

Steve Winwood “Higher Love”

http://vimeo.com/27818768

1986. National Video Center. NYC.

By 1986, I’d worked with co-directors Peter Kagan & Paula Greif on a few music videos, including Dream Academy’s “This World” and “Love Parade.” These grainy, dreamy, impressionistic videos were changing the MTV landscape. Most music videos at that time were bright, Pop-style linear storytelling. Steve Winwood’s “Higher Love” was going to be different.

Peter and Paula did most of their off-line edits with an editor named Laura Israel. Laura would cut on 3/4-inch videotape with window time-code. No list. I would lay down her cut on one-inch tape, read the numbers off the screen and match the cut. Peter and Paula would generously leave what they called “Glenn sections” in their videos. These were sections that had been unresolved or that they didn’t like, which I would finish.

All the black & white footage and some of the color was shot on Super 8 or on a wind-up 16mm Bolex camera. We called it “Paula Cam”—Paula being pushed around in a shopping cart with her Super 8 camera. None of the Super 8 or Bolex footage would hold sync during the vocals. We spent many, many hours speeding up and slowing down the tape machines to match lip-sync. It’s simple to do now, but at that time it was a pretty primitive process, and it took lots of “previews” to get it right. After we all agreed that the preview was right, we recorded it only to find out it was different, due to the tape machines’  sloppy mechanics.

No sweat. We did it all the time. We’ll do it again. The difference this time was that Warner Brothers Records was insisting that we provide two “first-generation masters” for delivery. They did not want a “dub.” If the video had fewer speed changes, we could have finished the first master and reassembled a second master from the edit list. We tried a little test and of course it didn’t work.

There was no such thing as a clone in those days, so that meant that we had to run two master record decks at the same time. Not fun or easy in those days.

Every time we made one of the 170 or so edits in the piece, we had to check each master and make sure they were identical. Same field edit, same speed change, no color shifts, no servo errors and on and on. My poor assistant stood in front of the two monitors for 13 hours straight.

In 1987, “Higher Ground” was nominated for an MTV Music Video Award. So of course, I had a big party that night waiting for the results, only to lose out to Peter Gabriel’s “Sledge Hammer.” Another glimpse of the changing music video landscape in the mid-1980s.

 

It Takes Two

http://vimeo.com/26914175

1988. National Video Center. NYC.

Pam Thomas from MTV called. She and Peter Lauer had been asked to re-edit a music video for Rob Base & DJ E Z Rock that needed help. The footage was sub-standard and there was very little of it. Rather than re-shoot, the record company reached out to them to try and “save it in the edit.” Pam was the perfect person to call. She was/is an amazing creative. Adventurous and decisive.

I had been experimenting with the “Mitsubishi P60U,” a small B&W video printer that graphic artists were using to print out frames for storyboards. I would print out every third frame from one-inch videotape and draw on top of the prints with magic markers. I would then put them under a title camera in my edit suite and animate them. The result was a crude, grainy animation that looked like the same thing I had done in high school art class. The first one I did was a short clip of the Beatles on the Ed Sullivan show. When Pam called she said she wanted to do the same thing for “It Takes Two.”

We started printing out all the frames from the video. I would pause the one-inch tape on a frame. Press the print button. Wait about 60 seconds for it to print. Advance the tape 3 frames. Repeat for 3 or 4 hours until we printed enough frames to inter-cut with the existing video. With magic markers the three of us went to work writing, sketching and scribbling on the prints.

Putting the prints under the title camera, we started animating them. By that time we were lucky enough to have a black box called the “Abekas A62,” the first digital storage system developed for TV stations to do live replays of sporting events. A technician could record up to 60 seconds of video on a disc and instantly play it back without having to rewind a tape. With the prints under the camera, we recorded them with the A62 one click at a time to build the animations. (Those are my hands in the music video holding the prints under the title camera around 2:20 and 3:16 into the song.)

We started cutting the animations into the video and restructuring the existing footage. The song is 4:57 long and we had only 3 minutes of footage, so needless to say we had to re-purpose and repeat a lot of shots. When the video was released the song was already a big hit, so it got a lot of attention. Every other day someone wanted to use the same technique for their music video, promo or commercial. I got really busy, and National Video tried to convince me to start charging my clients for the printer. Of course I did not.